A catchy slogan - a cute phrase, an insiteful group of ideas - will any one or all of these encourage, force or trick a person or persons into buying a certain product or one serivce over another?

Will we ever really know why any one person buys, purchases, or is sold on acquiring a product or service at any moment in time?

I think not - rather at least allowing the potential customer to know that we exist and are offering such a product or service through one means or another and having made as much information as possible available for this decision to be made is the most that we can ever do.

I got an idea just a few minutes ago - I looked something up on the Internet - related to that idea and I made a discovery that I would have never been aware of any other way - In many ways the tool and tools that we have now make it unbelievably fantastic to make quantum leaps in many directions!