The value of a friendly chat to inspire some interest in a thing or an idea is unimagineable especially if it is then followed with a gentle question planting the idea for the listener to try the previously talked about subject of the conversation themselves - this can produce amazing results -

Did you ever feel that you would rather spend your money on a gift for a family member or a friend?

As with you - so with others - !

Many people that I have come across tend to prefer to spend their money on gifts for others and hold off their purchase when it comes to buying something for themselves -

If this is true for everyone (and sometimes I suspect it is more of the time than not) then presenting more of what you have to offer whether it be a product or a service or both would probably do a great deal towards boosting sales.

I am looking at the relationship between the creation of a thing and it's purchase - since there is a great deal of ability needed to sell something to someone that has not been created yet - just why would anyone who can do that bother to try and sell anything that has been made already and therefore at that point has no chance of being improved upon before the actual sale is made?